South Congress

The Iconic Heartbeat of “Weird” Austin. South Austin.

The Vibe

South Congress Avenue, affectionately known as SoCo, is more than a street—it’s an experience. This iconic district is the vibrant, beating heart of Austin’s eclectic and “weird” spirit, famous for its stunning view of the Texas State Capitol, its vibrant mix of quirky shops, incredible restaurants, and legendary live music venues. It’s a place for people-watching and culture-soaking, where the old and new of Austin coexist in a colorful, energetic, and utterly unique tapestry.

The Story

Stretching from Lady Bird Lake south to Live Oak Street, the South Congress business district has long been a cultural epicenter of the city. Its history is rooted in the independent, creative spirit that has defined Austin for decades. Many of its most beloved businesses, like Allen’s Boots and the Continental Club, have been neighborhood anchors for nearly 50 years, shaping the avenue’s character. Despite Austin’s rapid growth, SoCo has managed to preserve its unique vibe, thanks in part to the efforts of local merchants who are committed to maintaining the heritage of this diverse neighborhood while fostering its continued growth.

The Lifestyle

Life in and around SoCo is for those who want to be immersed in the quintessential Austin experience. It’s a highly walkable and bikeable area where the best of the city is right at your doorstep.59 The lifestyle is a daily adventure of discovery, whether it’s browsing the custom-made leather of Heritage Boot Co., hunting for treasures at the SoCo Vintage Pop Up market, or finding the perfect weird souvenir at Prima Dora. The culinary scene is just as varied, from iconic New York-style pizza at Home Slice and legendary brunch at Magnolia Cafe to upscale dining experiences. Live music is the district’s lifeblood, with sounds pouring out from historic venues and outdoor patios, creating a constant, energetic soundtrack for the neighborhood.

The Homes

While the SoCo strip itself is primarily commercial, the surrounding residential streets are part of highly desirable neighborhoods like Travis Heights and Bouldin Creek. Here, you’ll find an eclectic mix of charming historic homes, quaint bungalows, and modern renovated properties.59 Living in this area means being within walking distance of one of the most vibrant entertainment districts in the country. The convenience and cultural richness make it one of the most sought-after places to live in all of Austin.59

Local’s Guide to South Congress

• For an Iconic Pair of Boots: Allen’s Boots, a South Congress landmark with a massive selection of cowboy boots and western wear since 1977.
• For a Sweet Treat: Big Top Candy Shop for a nostalgic trip to an old-fashioned soda fountain and candy store, or Amy’s Ice Creams for creative, delicious scoops.
• For a Legendary Meal: Home Slice Pizza for an authentic, massive New York-style pie, or Magnolia Cafe for 24/7 diner classics and a true taste of old Austin.
• For Live Music: The Continental Club, one of Austin’s most historic and respected music venues, offering live shows every night of the week.